“It’s really not that difficult to put your music out there-anyone can do it. “People have said things like, ‘I’ve mastered the internet,’ but it’s not like there’s some big secret or mystery to what I’ve been doing,” Toledo says softly. (Toledo gets added hipster cred for his band moniker, which refers to his early penchant for recording vocals into his computer in the backseat of his parents’ car.) Since 2010, Toledo has released a dozen self-produced albums of precious lo-fi pop on Bandcamp that have made him a hero in the indie-rock world. Not so for Will Toledo, a Seattle-based 23-year-old singer-songwriter and guitarist who, until recently, has operated as a one-man band called Car Seat Headrest. Even in the Internet Age, a lot of musicians still grapple with the problem of getting their music heard.
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